014: (Spanish) Como usar content marketing para crecer tu negocio con Fernando Labastida

Fernando Labastida is a prominent Latino business blogger and the founder of Latin IT Marketing, a blog and consultancy providing marketing services for Latin American software development firms wanting to enter the U.S. market. He speaks and teaches marketing in both Spanish and English at places such as the Economic Business Growth Business Incubator in Austin, TX, the SXSW Latinos in Tech program in Austin, TX, the Congreso Internacional Emprendor in El Salvador, Product Camp and the Rise Multicultural Series, among others. He was a moderator on a panel about Startups in Mexico at South by Southwest Interactive, and he gave a virtual presentation about Content Marketing for the Lander Academy.

He organized the first Latin American track for the South by Southwest Interactive Conference, co-organized the debut of the Americas IT Forum in Austin, and he’s the founder of the Austin Content Marketing Meetup. He was a guest columnist for Nearshore Americas, the Austin chapter of the American Marketing Association, and currently writes at Emprende.us. In this episode you'll learn how to use content marketing to grow your business.