026: How to craft a career as an artist-entrepreneur w/Erick "Roho" Garcia

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Erick “ROHO” Garcia is an up and coming Latino artist, DJ and soccer player , a Chicago native raised in Joliet, Illinois is now completing his master’s degree  studying painting. Working with Friends of Community Public Art since 2006, he has taught mural classes at FCPA, Gallery 37 in Chicago and art classes at several Chicago, and Joliet Schools.

Erick has experimented with oils and acrylics, but currently works  with gouache  and mixed media on paper, as well as other non- conventional substrates.  His Mexican heritage, admiration with the Hip-Hop Culture and love for life are evidence in  his work through his constant use of vibrant  colors and bold expressive markings. Strongly influenced by graffiti and break dancing, he has incorporated that urban lifestyle in his works.

ROHO never shy’s away from DJ’in or “breakin” on the dance floor.  Having a mindset on living life to the fullest.  Ready to show the world the aesthetic, which is “ROHO” .

What you'll learnHow he was able to tur his love of art into a successful car

• How he was able to turn his love of art into a successful career
• Roho's approach to life and art
• How Latino artists can thrive
• Why he choose the artists' path
• Why you don't have to be a "starving artist" if you choose a creative artist career
• Why hustle is such an important factor for success as an artist
• The big opportunity in Latino art
• "My first love is between art and fútbol. Art is life. Vida es mi arte, I like to say. So it can be, at times, rough around the edges or it can be fine, depending on the moment".

Resources & Links

• http://www.elroho.tk/
• http://www.facebook.com/rohoart

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