028: From factory worker to successful corporate business women to entrepreneur w/Sonia Farace

onia Farace is an experienced business professional, with a background in project management, new product development, business mapping process, social media, customer service, manufacturing, market quality and international business. Sonia is a believer that technology can be used to transform the way our personal brand and leadership style is delivered. With 17 years in the industry and a career that includes operational and business positions at Fortune 500 companies, Sonia knows that applying the same principles of business marketing to our leadership development and personal branding coupled with technology is just the beginning. Sonia speaks at conferences across a wide range of industries and teaches workshops on how to apply technology, social media tools and leadership models to encourage and empower individuals to excel in their businesses as well as in their professional careers while boosting their personal brand.

Sonia recently started S.M.Farace & Associates (http://smfarace.com/) with a group of public servants that are passionate about teaching leadership and ethics principles within our communities and law enforcement organizations. Sonia is on the Advisory Board of the Hispanic Chamber of E-commerce (HISCEC) an organization that fosters the adoption of Internet business solutions to enhance the competitiveness of the Hispanic business and she is also a contributor to the #LatinaGeeks blog, an online community that empowers Latin women to leverage the use of technology, digital and social media for their personal and professional growth.

Sonia is a graduate of the Institute of Technology in Veracruz, Mexico, where she earned a Bachelor’s degree in Industrial Chemical Engineering and is a graduate from the Master of Science in Executive Leadership (MSEL) program at the University of San Diego.

What you'll learn

• Sonia's dream and her journey to pursue it
• How Sonia went from an entry level factory job in Mexico to an important corporate role at Sony in the US
• How to progress in your corporate career as a Latino
• How to invest in yourself to develop your skills
• How to prepare your transition from a corporate career to taking your entrepreneurial leap
• How to turn your Latino heritage into a competitive advantage in your career
• How to land speaking opportunities
• Porque hay que saber "cacarear" tus huevos

Resources & Links

• You can contact and follow her on Twitter via@soniafarace or connect with her on LinkedIn http://www.linkedin.com/in/soniafarace
• http://smfarace.com/
• What Got You Here Won't Get You There: How Successful People Become Even More Successful

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