One of the best parts of Hispanicize 2015 was D0n Francisco's appearance in which he shared with us his story of success in America over a luncheon in which he was honored by Hispanicize. It is a fascinating journey from one of the most prominent Latino icons of our generation. Don Francisco the long time host of Sabado Gigante an iconic Hispanic TV program is a true Latino pioneer who helped open many doors to many Latinos and Latinas that went after him. Enjoy !!

Resources & Links

• Hispanicize 2015

Sandra Alfaro has dedicated her 20-year career to Multicultural Marketing, primarily focusing on the Hispanic Market. She began her career at Saatchi & Saatchi’s Conill Advertising, where she worked on brands including HBO, Procter & Gamble Tide & Gain, Bell Atlantic and Helene Curtis’ Suave and Finesse brands. She later managed the Citibank Global Services and Interpersonal Banking account at JWT New York.

At The Vidal Partnership, Sandra she spent over a decade building a best-in-class Account Management department of over 30 professionals. In her role as Managing Partner, Director of Account Management at The Vidal Partnership, Sandra played an active role in winning and leading key agency accounts including McDonald’s, Heineken USA, Sprint, The Home Depot, JCPenney, Kraft Foods, Nissan, Wendy’s, The Ad Council, DIRECTV, Johnson & Johnson and Diageo. She was critical to the Agency’s unprecedented dramatic growth for over a decade, which led to the agency being recognized as Multicultural Agency of the Year for several consecutive years. In 2005, Sandra was recognized by Advertising Age in their Women to Watch profile (http://adage.com/article/special-report-women-to-watch/sandra-alfaro/103325/), the youngest featured to date at the time.

In 2010, Sandra joined kirshenbaum bond senecal + partners as the General Manager of their newly created Multicultural Unit, Ramona. In this role, Sandra works as part of an integrated offering at kbs+p to deliver a total market solution to all Clients, helping reach the increasingly diverse consumer market with culturally relevant communication. In this role, she led the expansion of their Client roster to include Kao Brands Jergens and John Frieda, Church’s Chicken, Dobel and 1800 Tequilas and BMW. Prior to joining Wing, Sandra co-led the Brand Leadership department at Lopez Negrete Communications, the largest independent Hispanic agency in the country, where she led a team of 20 staffers to service such brands as Walmart, Kraft Foods, Chrysler Dodge, MillerCoors, Sonic and Dr Pepper Snapple Group. She also actively participated in New Business efforts and led the pitches that won the agency the Southern California Edison and RBFF (Recreational Boating & Fishing Foundation) accounts.

Under her leadership, the Walmart Client was recognized by AHAA as the first-ever Multicultural Marketer of the Year in 2013. Sandra also was a member of Walmart’s Multicultural Advisory Council, which has been noted as a key factor in contributing to Walmart’s best-in-class model of Total Market communications. Sandra earned here MBA in Marketing and Management from New York University’s Stern School of Business and her BSBA in International Business from The American University. She is a member of Advertising Women of New York (AWNY), New York Women in Communications, the National Society of Hispanic MBA’s (NSHMBA) and an active speaker on the subject of Leadership, Account Management and Multicultural Marketing.

Sandra is thrilled to have joined the WING team at Grey NY in May of 2014. Grey’s vision of Total Market communications and their structure of seamlessly integrated teams to deliver Famously Effective creative to their Clients are among the things that drew Sandra to accept the role as Managing Director of Wing. She is looking forward to working with the Grey team to deliver business-building insights that will drive their Client’s business with Hispanics. In this role, she was recently featured by Latina Magazine as an Inspiring Latina (http://www.latina.com/lifestyle/inspiring-latina/inspiring-latina-managing-director-wing-sandra-alfaro)

She is also a new Mother. She lives in New York City with her husband Justin and ninemonth old son, Sebastian.

Learnings

• Sandra's American Dream
• Why education is critical to Latino success
• How she leveraged herLatina bicultural/bilingual heritage to succeed in her career
• Why you need to be curios in anything that you do throughout your life
• How she made it to the top of the Multicultural Marketing agency world
• Why you need to be indispensable to your clients and to your team in your career
• The importance of mentorship in her career,  how she got got mentors organically and got mentored
• Why the multicultural market has become a business imperative for corporate America
• The importance of the Latino consumer and their influence on the mainstream culture in the US
• How to think through what are the right multicultural, total market or Hispanic market strategies for your business
• Why Latinos are leading the way in social media
• Sandra's take on the future of multicultural marketing
• Why you need to be a Hispanic Professional and not a "Professional Hispanic"to be successful in your career
• Never forget to give back to your community as you achieve your success
• Ser curioso, se presente y se tu mismo

Resources & Links

• www.insidewing.com
• Twitter: @sandra_alfaro
• Linkedin 
•  A New Eartth by Eckhart Tolle

Gaby Natale es una personalidad de medios, empresaria y bloguera de celebridades. Es la conductora de “SuperLatina”, su talk show sindicado de televisión que fue seis veces nominado al premio EMMY.

Gaby es una de las pocas mujeres en la industria del entretenimiento que posee no sólo los derechos de su show de TV, sino también su propio estudio de televisión. Esta situación única le ha permitido combinar su pasión por los medios y su espíritu empresarial. En el mundo de las redes sociales y plataformas digitales, ha desarrollado una sólida base de seguidores, con más de 24 millones de visitas en sus canales de YouTube (creciendo a un ritmo de 1 millón por mes), y 35,000 seguidores en su cuenta de Twitter @superlatinashow.

La versatilidad de Gaby como conductora y periodista ha sido demostrada en su singular estilo periodístico. Ha realizado entrevistas y exclusivas con celebridades como Enrique Iglesias, Don Omar, Thalía, Emilio Estefan, Gloria Trevi, el icono de Hollywood Edward James Olmos y el ex presidente de Estados Unidos George H.W. Bush, entre otros.

A lo largo de su carrera, Gaby ha recibido varios reconocimientos, entre los que se cuentan seis nominaciones al premio EMMY. En el 2014, la ciudad de Dallas la incluyó en “Dallas BIG Influence”, una selecta campaña que presentó por primera vez a los Latinos más destacados que residen en la ciudad.

En el 2010, los reportajes de investigación de Gaby sobre los retos de la comunidad gay latina obtuvieron una nominación nacional en los GLAAD Media Awards.

Gaby Natale es también cofundadora y presidenta de AGANARmedia, una compañía vanguardista en el desarrollo de contenidos, enfocada en incrementar y conservar audiencias Hispanas a través de medios de comunicación tradicionales y no tradicionales.

Antes de iniciar su propia compañía, Gaby laboró como presentadora de noticias para Univision en Texas; reportera de asuntos fronterizos para TV Azteca México y corresponsal desde Washington para distintos medios de Latinoamérica como Cadena Caracol de Colombia y Radio Continental de Argentina.

Gaby es licenciada en Relaciones Internacionales por la Universidad de San Andrés (Argentina) y la Universidad de Westminster (Reino Unido), así como Magíster (Master’s) en Periodismo a través del programa para periodistas Hispanos de la Universidad de Columbia, la Universidad de San Andrés y el Grupo Clarín.

Asimismo, ha sido profesora impartiendo cursos de periodismo y comunicación en la Universidad de Texas, Midland College y Odessa College.

Aprendizajes

• Como Gaby Natale fue de desempleada a conductora, bloguera de espectáculo y presidente/co-productora ejecutiva de SuperLatina, el talk show de entretenimiento e inspiración nominado al EMMY que se emite en sindicación para varios mercados del país.
• El American Dream de Gaby
• Como logro su primera oportunidad de trabajo fuera de Argentina
• Como consiguio su primera oportunidad de trabajo en EU
• La importancia de la persistencia para el exito
• Los abusos laborales que tuvo que soportar Gaby para preservar su trabajo
• La importancia de la historia crediticia en EU y como consiguio su primer credito de negocios para empezar Super Latina TV sin historia crediticia
• Porque hay que enfocarse en las tareas que hacen crecer tu negocio y delegar las demas tareas
• Como empezo y crecio Super Latina TV a 30 millones de views creciendo 1 millon por mes
• Como logro colocar a Super Latina TV en TV en VME a nivel nacional y en Canada
• Las claves del exito de Gaby: la perseverancia y las ganas
• "El rechazo es parte del exito"

Recursos y Links

• Super Latina TV
• @superlatinashow
• Gaby Natale en You Tube
• Super Latina TV en You Tube
• Facebook

Muchas gracias por escucharnos ! Si disfrutaste el episodio te voy a agradecer mucho si te subscribes en  iTunes  o Stitcher y nos dejas un rating y un review. Esto nos ayuda a llegarle  y a ayudarle a mas Latinos y Latinas.